Final answer:
The upper-class, well-educated PRIZM consumer segments living in small-town communities and suburban areas are called 'Big Fish, Small Pond' and 'Pools & Patios' respectively.
Step-by-step explanation:
The PRIZM consumer segment that consists of upper-class, well-educated professionals living in small-town communities is called Big Fish, Small Pond, while the segment that resides in suburban areas is known as Pools & Patios. These PRIZM classifications help marketers understand consumer behavior based on socioeconomic and lifestyle factors. The Big Fish, Small Pond segment typically includes influential individuals in smaller communities who enjoy an upscale lifestyle despite not living in urban centers, whereas Pools & Patios represents affluent suburban dwellers with a preference for the amenities and comforts of suburbia.