Final answer:
The casino identified the 'Young and Rustics' PRIZM segment as similar to its core customers but underutilized in its marketing efforts. This presents an opportunity to expand the customer base by targeting a group with similar characteristics to their existing clientele.
Step-by-step explanation:
The casino identified the PRIZM segment 'Young and Rustics' as being similar to its core customers but not being leveraged in its marketing efforts. Networked Neighbors refers to a group of people who are socially active, technology-savvy, and well-connected. Although they share similarities with the casino's core customers, the casino has not targeted this segment in its marketing campaigns. This segment is characterized by younger, more rural residents living in lower-density neighborhoods, which may indicate untapped potential for the casino. By tailoring marketing strategies to appeal to the 'Young and Rustics', the casino could attract a customer base that mirrors its core demographic yet have not been directly targeted previously.