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VALS is a valuable tool for marketers because it classifies American adults into _____ consumer segments.

-6
-8
-12
-4

User Banana
by
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2 Answers

1 vote

Final answer:

VALS is a marketing segmentation tool that classifies American adults into eight consumer segments, providing a framework to understand consumer behavior, with the caveat that real people's behaviors can overlap between segments.

Step-by-step explanation:

VALS (Values and Lifestyles) is a proprietary research methodology used for market segmentation. It is a valuable tool for marketers because it classifies American adults into eight distinct consumer segments. Although these segments provide a framework for understanding consumer behavior, it is important to remember that real people can blend attributes and may not fit perfectly into a single category, as noted in point 8. This nuance reminds us that the 16 tidy categories of VALS are somewhat artificial, but the broader 8 categories are more commonly referenced in marketing practices.

User Paul Kohler
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8.0k points
4 votes

Answer:

-6

Step-by-step explanation:

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User Dennis Kuczynski
by
7.9k points
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