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According to the VALS ™ segments, consumers who are mature, comfortable, reflective, and satisfied are classified as

-thinkers.
-survivors.
-experiencers.
-strivers.

1 Answer

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Final answer:

According to the VALS™ segments, consumers who are mature, comfortable, reflective, and satisfied are classified as thinkers. They value knowledge and are motivated by ideals, typically seeking functionality and durability in products.

Step-by-step explanation:

Consumers who are described as mature, comfortable, reflective, and satisfied according to the VALS™ segments are classified as thinkers. VALS™ or Values and Lifestyles is a psychographic segmentation that classifies consumers into groups based on their psychological traits, which subsequently influence their behaviors. Thinkers are a group of consumers who are motivated by ideals, value knowledge and responsibility, and possess a more mature outlook compared to other segments. They are well-educated and informed individuals seeking durability, functionality, and value in products.

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