Final answer:
Donna's retirement activities suggest she fits in the 'Golden Ponds' segment of the PRIZM system, which is characterized by senior, empty-nest singles and couples enjoying leisure time in retirement.
Step-by-step explanation:
The question concerns the lifestyle and social demographics of Donna, who recently retired from her role as a preschool teacher and now engages in activities such as watching television, reading, and working on jigsaw puzzles. The PRIZM segment that best fits Donna's current lifestyle is Golden Ponds. This segment is commonly associated with mature, retired individuals who live leisurely lifestyles. The PRIZM segmentation system categorizes American households into different types, based on demographic, consumer behavior, and geographic data to understand lifestyle and consumer behavior. Considering Donna's activities are typical of those in retirement, focusing on leisure and hobbies, she is likely to fall in the 'Golden Ponds' segment, which is characterized by senior, empty-nest singles, and couples in downscale neighborhoods who are enjoying their retirement years.