Final answer:
According to the VALS™ classification, 'Believers' typically prefer familiar products and established brands that align with their conservative and conventional values.
Step-by-step explanation:
The VALS™ (Values, Attitudes, and Lifestyles) classification of consumer segments suggests that individuals' buying choices reflect their lifestyles, beliefs, and personalities. This framework classifies consumers into eight distinct types, based on two dimensions: primary motivation (ideals, achievement, or self-expression) and resources (a combination of income level, education, self-confidence, health, eagerness to buy, and energy levels).
Believers, as per VALS classification, are motivated by ideals. They are conservative, conventional, and prefer the comfort of the familiar. Believers are likely to prefer familiar products and established brands that they have grown to trust.
The provided information regarding market-oriented economies and product differentiation pertains to the broader context in which consumer segments like Believers operate. They are less likely to be swayed by highly advertised or differentiated products and would prefer a limited range that they perceive as reliable and of adequate quality, without needing excessive variety.