Question

In the text, the Las Vegas casino used PRIZM and learned that its core customers were found in three segments. What three things did the consumers in these segments have in common?

Multiple select question.
-Blue collar workers
-Highly educated
-Prefer sedentary activity
-Enjoy travel
-Affluent professionals

Answer 1

The consumers in the three segments identified by the Las Vegas casino have three things in common: they enjoy travel, they are affluent professionals, and they prefer sedentary activities.

Step-by-step explanation:

According to the text, the Las Vegas casino identified three segments of core customers using PRIZM. The three things that these consumers have in common are: they enjoy travel, they are affluent professionals, and they prefer sedentary activities.