Final answer:
Increasing brand name awareness, connecting with customers, and leveraging social networks are strategic considerations when leveraging digital media for effective marketing and public relations.
Step-by-step explanation:
Increasing brand name awareness, connecting with customers, and taking advantage of social networks are strategic considerations in utilizing digital media. As digital platforms like social networks have become more prevalent, businesses and individuals alike recognize the importance of leveraging these tools for marketing and public relations strategies.
The use of social media campaigns is particularly effective due to their ability to reach a wide, often younger, tech-savvy audience efficiently and cost-effectively. Campaigns through various forms of digital media, including social networking sites, are instrumental in spreading issue awareness and enabling individuals to emerge as influential leaders without the necessity of traditional media outlets. Moreover, the potential to raise funds and support for causes is markedly increased with the use of such platforms, as evidenced by the substantial amounts of campaign contributions garnered through social media during major political campaigns.