Question

Which of these groups would fit into the Pools and Patios PRIZM segment?

-Marta and her husband are in their mid-50s and at the top of their careers. They have lived in their neighborhood for more than 20 years.
-Donna is retired and spends her days reading, watching television, and doing jigsaw puzzles.
-Jose recently purchased an apartment in a popular Chicago neighborhood. It is surrounded by restaurants, coffee shops, and work-out facilities.
-Ken and Rose have two young children. They live on a farm and enjoy outdoor activities. They buy almost everything they need at Walmart.

Answer 1

The 'Pools and Patios' PRIZM segment best fits Marta and her husband, who are established in their neighborhood and likely have the resources to invest in their home's outdoor spaces.

Step-by-step explanation:

The PRIZM segment referred to in the question, 'Pools and Patios,' typically represents affluent, suburban homeowners who enjoy the status that comes with home ownership and have the disposable income to invest in upgrading and beautifying their homes. This description aligns most closely with Marta and her husband, who are in their mid-50s, at the top of their careers, and have lived in their neighborhood for more than 20 years. Such individuals are likely to have the stability and resources to fit the 'Pools and Patios' lifestyle segment, which is characterized by a focus on comforts such as a well-maintained patio and the luxury of a private pool. The scenarios involving Donna, Jose, and Ken and Rose do not fit the typical profile of the 'Pools and Patios' segment. Donna, being retired, may not prioritize or have the means for such upgrades. Jose, who is living in a vibrant urban setting, likely does not have the space or need for a pool or patio. Ken and Rose, who live on a farm and frequently shop at Walmart, may prioritize practicality and have different lifestyle needs.