Final answer:
Claire is demonstrating brand engagement by choosing to wear Lululemon workout gear with the logo visible, indicating her endorsement and affiliation with the brand.
Step-by-step explanation:
Among the individuals presented, Claire is the one demonstrating brand engagement. She actively chooses to wear workout gear with the Lululemon logo prominently displayed, signaling her preference for and association with the brand. This behavior aligns with the concept of brand ambassadorship, where individuals wear or use products to visibly endorse a brand. Her actions contribute to the brand's visibility and potentially influence the purchasing decisions of those who see her.
Brand engagement goes beyond just buying a product; it involves a deeper interaction with the brand, often including a public display of allegiance. This can be through wearing branded merchandise, actively promoting the brand on social media, or participating in events sponsored by the brand. Claire's choice to wear Lululemon attire for visibility illustrates this concept well.
Conversely, Joshua, Zander, and Macy are making purchasing decisions based on personal values or comparisons, not necessarily engaging with the brands in the way Claire does through her visible use of branded wear.