Final Answer:
An online retailer installing cookies on a user's computer to identify them upon return exemplifies the "Personalization" characteristic of digital marketing.
Step-by-step explanation:
Digital marketing leverages various strategies to enhance user experience and tailor content to individual preferences. The installation of cookies is a practice that falls under the "Personalization" characteristic. Cookies store user data, enabling the online retailer to recognize returning visitors and customize their online interactions. This personalized approach allows the retailer to offer tailored recommendations, promotions, and a more user-centric browsing experience.
In the realm of digital marketing, personalization is a key strategy to engage users and build lasting relationships. By using cookies to remember user preferences and behaviors, online retailers can deliver content that aligns with individual interests, increasing the likelihood of conversions and fostering customer loyalty. This targeted approach not only enhances the user's online journey but also contributes to the overall effectiveness of the retailer's digital marketing efforts. Therefore, the installation of cookies for user identification aligns with the personalized nature of digital marketing strategies.