Question

In focus group reports, the following is (are) included ________.

A) frequencies and percentages of respondent views
B) only the words of the participants
C) interpretation ends with the "instant interpretation" done with managers immediately after the last focus group has finished for the night
D) analysis of facial expressions and body language
E) A and D

Answer 1

Focus group reports include frequencies and percentages of respondent views along with the analysis of facial expressions and body language, encompassing both A and D options.

Step-by-step explanation:

In focus group reports, the following is included: analysis of facial expressions and body language and frequencies and percentages of respondent views. While option B suggests that only verbatim transcripts are included, focus group reports often go beyond this to include interpretations of non-verbal cues as well as quantitative summaries of the participants' responses. Option C is incorrect because interpretation does not end with the initial impressions; further in-depth analysis is typically conducted. Therefore, the best answer to what is included in focus group reports is options A and D.