Final answer:
Word association is a projective technique in which respondents are presented with a list of words and asked to respond with the first word that comes to mind.
Step-by-step explanation:
The projective technique in which respondents are presented with a list of words, one at a time, is called word association. In this technique, the individual is asked to respond with the first word that comes to mind when they hear each word. It is believed that these responses reveal unconscious thoughts, desires, and attitudes.