Final answer:
Being media savvy involves creating, understanding, and evaluating media content, applying critical thinking to navigate the digital landscape, and using technology effectively for communication and professional purposes.
Step-by-step explanation:
In addition to possessing strong communication skills, today's workers must also be media savvy, which means they need to have the ability to create, understand, and evaluate various types of media. This includes applying critical thinking skills to media content. In the context of new media, being media savvy involves understanding and navigating electronic technology and the internet, where the landscape of communication and information has rapidly changed. With the proliferation of news sources, social media, and blogs, it's crucial for professionals to discern and analyze the vast amounts of information available, to maintain a professional online presence, and to utilize digital platforms effectively for communication and marketing purposes.