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Which diffusion of innovation adopter group waits until the bugs are worked out of a particular product in order to avoid risk, but still purchases within the first half of all adopters?

User Csa
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Final answer:

The Early Majority is the adopter group that waits for a product to be relatively free of bugs and less risky before they purchase, following the Innovators and Early Adopters in the diffusion of innovations model.

Step-by-step explanation:

The diffusion of innovation adopter group that waits until the bugs are worked out of a product to avoid risk, but purchases it within the first half of all adopters, is called the Early Majority. These individuals are interested in adopting new innovations but are more cautious than the first two groups, known as 'Innovators' and 'Early Adopters'. They prefer to wait until an innovation seems proven and has fewer uncertainties associated with it, before making a commitment to purchase or adopt. The Early Majority represents a substantial segment in the diffusion of innovation process, contributing to a tipping point toward wider acceptance and usage of the new product or technology.

Sociologist Everett Rogers' model, which describes this consumer behavior, suggests that there are different adopter categories, including 'Innovators', 'Early Adopters', 'Early Majority', 'Late Majority', and 'Laggards'. The Early Majority group plays a key role in the acceleration of a product's uptake in the market, thereby fostering a move towards market saturation.

User Safiron
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