Question

The mercantile process model consists of the following phase(s):

A.The pre-purchase phase
B.Purchase consummation phase
C.Post-purchase Interaction phase
D.All of the above

Answer 1

The mercantile process model consists of the pre-purchase phase, purchase consummation phase, and post-purchase interaction phase.

Step-by-step explanation:

The mercantile process model consists of all of the above phases: A. The pre-purchase phase, B. Purchase consummation phase, and C. Post-purchase Interaction phase. The mercantile process model consists of several phases that businesses go through with their customers. These phases are: The pre-purchase phase which involves customer research, brand awareness, and the initial expression of interest.

Purchase consummation phase where the actual transaction takes place, including the negotiation and the exchange of goods and services. The pre-purchase phase involves activities such as research, decision-making, and evaluating options before making a purchase. The purchase consummation phase is the actual act of buying goods or services. The post-purchase interaction phase includes activities like customer feedback, support, and relationship management after the purchase is made.