Final answer:
The incorrect statement about company-centric marketplaces is that they are generally public entities owned by that company, as they can be private as well.
Step-by-step explanation:
The statement that is INCORRECT about company-centric marketplaces is that: B. They are generally public entities owned by that company. Company-centric marketplaces focus on a single company's purchasing needs or selling needs and may not necessarily be public entities.
They can be owned and operated by private companies as well. These marketplaces support buying needs (many to one, or buy-side) and selling needs (one to many, or sell-side), enabling the central company to streamline its procurement or sales processes.
Examples of such marketplaces might include a proprietary procurement platform used by a large retailer, or a branded online store used by a manufacturer to sell directly to consumers.
The correct statements about company-centric marketplaces are:
They are marketplaces which focus on a single company's purchasing needs or selling needs.
They support for buying needs (many to one, or buy-side).
They support for selling needs (one to many, or sell-side).
The incorrect statement is: They are generally public entities owned by that company.
Company-centric marketplaces are not necessarily public entities, and can be privately owned by the company.
For example, Amazon is a company-centric marketplace that focuses on both buying needs (customers purchasing products from sellers) and selling needs (sellers offering products to customers). It is a private entity owned by Amazon.com, Inc.