Final answer:
E-mail is not a characteristic associated with the EC Consumer Behavior Model when compared to age, gender, and education, which are considered significant demographic factors in understanding consumer behavior.
Step-by-step explanation:
The characteristic that is NOT associated with consumer behavior in the EC Consumer Behavior Model is C. E-mail. Consumer behavior models typically include a variety of factors that can influence a consumer's decisions and actions. These factors often fall into categories such as demographic (e.g., age, gender, education) and psychological factors, which reflect tendencies and attributes that might impact buying habits. Demographics like age, gender, and education are crucial because they can significantly influence purchase decisions, lifestyle choices, and product preferences.
In contrast, an individual's e-mail address does not provide such insights. An e-mail address is simply a method of communication or a digital contact detail. It does not reflect intrinsic characteristics of consumers that marketing professionals and businesses use to understand and predict consumer behavior. When studying consumer behavior, analysts look at patterns and correlations between demographics and purchasing actions to tailor marketing strategies. The e-mail address does not offer such actionable or relevant data for understanding consumer habits or preferences.
To summarise, age, gender, and education are considered pertinent characteristics when modeling consumer behavior, as they help in predicting and understanding purchasing patterns based on societal norms, educational background, and life stages. Conversely, an e-mail address is a practical contact detail that lacks the depth needed for behavioral analysis in the realm of e-commerce.