Final answer:
CRM stands for Customer Relationship Management, which is a system for managing a company's interactions with current and potential customers to improve business relationships and drive sales growth.
Step-by-step explanation:
CRM stands for Customer Relationship Management. It is a system designed to manage a company's interactions with current and potential customers.
CRM involves using data analysis about customers' history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.