Final answer:
The technology constraint from the e-commerce macro-environment is the likelihood of fraudulent transactions. E-commerce security concerns necessitate strong security systems to prevent fraud, affecting consumer confidence and creating significant challenges for businesses in the online marketplace.
Step-by-step explanation:
When considering technology constraints from the e-commerce macro-environment, the correct answer is the likelihood of fraudulent transactions. Globalization and technology have transformed markets, enabling consumers and businesses to connect and conduct transactions internationally. However, this expansion comes with challenges, particularly in the realm of e-commerce security.
This particular technology constraint is a significant concern for both consumers and businesses in the online marketplace. Fraudulent activities can include the unauthorized use of credit card information, identity theft, and various forms of online scams. This concern affects consumer confidence and necessitates robust security systems and fraud prevention mechanisms, which can be costly and technically challenging for e-commerce platforms to implement and maintain.