Question

According to Michael Patterson's Weekly Social Media Manager Checklist, when analyzing your social media analytics at least once a week, you, or someone managing social for you, should be spending time going through social reports and thinking through what pertinent questions?

Answer 1

When analyzing social media analytics, it is important to spend time considering pertinent questions.

Step-by-step explanation:

When analyzing social media analytics, it is important to spend time going through social reports and thinking through pertinent questions. Some examples of questions to consider include:

• Are the issues your representative spends time on the ones you think are most appropriate?
• Did the government misjudge what they were doing?
• Could these events have happened without social media?
• What impact did social media have on the situation?

By asking these questions, you will gain valuable insights and identify areas for improvement in your social media strategy.