Final answer:
The Intuit Quickbooks influencer campaign was successful due to resourceful clients, personal touch from case managers, and real-life success stories and testimonials.
Step-by-step explanation:
The Intuit Quickbooks influencer campaign was successful due to several factors. Firstly, the clients involved were resourceful and insightful, making connections between quantitative outcomes and qualitative outcomes. This helped them demonstrate the value and benefits of using Quickbooks.
Additionally, the campaign involved case managers who checked in on other clients in the program who may have been doubtful of case management. This personal touch helped build trust and credibility.
Lastly, the campaign focused on showcasing real-life success stories and testimonials from satisfied customers. This social proof added credibility and helped potential customers see the value in using Quickbooks for their accounting needs.