Question

A public relations agency news jacked David Bowie's death and wrote a post called "10 things you can learn about branding from David Bowie." Is this a smart social media strategy based on the required readings?

Answer 1

Using an event like David Bowie's death as a news jacking opportunity and connecting it to branding can be a clever social media strategy.

Step-by-step explanation:

Using David Bowie's death as a news jacking opportunity and writing a post called '10 things you can learn about branding from David Bowie' can be seen as a smart social media strategy based on the concept of product advertising and the attention economy. In today's society, companies strive to reach consumers through various platforms and sources to ensure their message is received. By associating their brand with a renowned artist like David Bowie, the public relations agency could generate interest, engagement, and ultimately, conversions.