Question

The reasons for considering public​ relations, which has a greater impact at a much lower cost than​ advertising, include​ __________.

A.the possibility of stories to be picked up by different media
B.the ease of selecting media from a variety of available choices.
C.the rapid growth in the number of media​ multitaskers, people who absorb more than one medium at a time.
D.the frequency by which messages are available for promotion.
E.the ease in tracking consumer impressions for a media placement.

Answer 1

The reasons for considering public relations, which has a greater impact at a much lower cost than advertising, include the possibility of stories being picked up by different media, the ease of selecting media from a variety of choices, and the frequency by which messages are available for promotion.

Step-by-step explanation:

The reasons for considering public relations, which has a greater impact at a much lower cost than advertising, include:

1. The possibility of stories to be picked up by different media
2. The ease of selecting media from a variety of available choices
3. The frequency by which messages are available for promotion

Public relations materials, such as press releases, have the potential to be picked up by different media outlets, giving them a wider reach compared to advertising. Public relations also offers the advantage of being able to select from various media options, allowing for targeted and cost-effective promotion. Additionally, public relations allows for the regular availability of messages for promotion, ensuring consistent and continuous communication with the target audience.