Final answer:
GEICO sells its services mainly through direct and digital marketing, which helps them reach customers directly via online and traditional advertising channels, without relying on intermediaries like agents.
Step-by-step explanation:
GEICO is a well-known insurance company that primarily sells its services through direct and digital marketing. This approach allows the company to reach potential customers without the use of intermediaries. By leveraging digital platforms such as the internet, mobile apps, and social media, in addition to traditional direct response channels like television and radio advertisements, GEICO is able to market its insurance products directly to consumers.
Unlike traditional insurance companies that may rely heavily on personal selling through agents, GEICO has famously reduced costs and passed those savings on to customers by primarily using direct marketing techniques. However, it's important to note that while GEICO does not predominantly use personal selling or direct mail, these methods could still be part of their overall marketing mix as supplementary channels. Mass marketing is another method companies deploy to reach a wide audience, which GEICO also utilizes through various advertising media.
In conclusion, the correct answer to how GEICO sells its services is through A. direct and digital marketing.