Final answer:
The major factors changing the face of today's marketing communications include digital media providing new tools, digital technology causing remarkable changes, and marketing strategies evolving. Marketers are moving away from mass marketing and towards personalized approaches.
Step-by-step explanation:
The major factors for changing the face of today's marketing communications include all of the following:
1. Digital media have provided new communication tools: The rise of digital media such as social media platforms, websites, and apps has given marketers new channels to reach their target audience and engage with them.
2. Digital technology is causing remarkable changes: Advancements in digital technology have revolutionized the way marketing communications are created, delivered, and measured. For example, automation tools, data analytics, and AI-powered systems have made marketing more efficient and effective.
3. Marketing strategies are changing: With the advent of new technologies and changing consumer behavior, marketers have had to adapt their strategies to stay relevant and competitive.
However, the option that does NOT belong among the major factors for changing the face of today's marketing communications is: Marketers are going for mass marketing. In fact, the trend in marketing communications nowadays is to move away from mass marketing and towards personalized, targeted approaches that resonate with individual consumers.