Final answer:
Assortative mating is the process by which allele frequencies are altered in a population to improve the odds of attracting a mate.
Step-by-step explanation:
The process by which allele frequencies are altered in a population to improve the odds of attracting a mate is called assortative mating.
Assortative mating refers to the tendency of individuals to mate with those who are phenotypically similar to themselves. This can lead to an increase in the frequency of certain alleles in the population, as individuals with similar phenotypes are more likely to have offspring with similar phenotypes.
For example, if individuals with a specific color pattern preferentially mate with others of the same color pattern, the frequency of alleles associated with that color pattern will increase over time.