Question

What is my previous understanding of marketing concept and what I have learned after taking the marketing course. Make a table to show the comparison.

we need to compare between how students consider marketing concept before taking marketing courses and after taking them. we need a table to compare the traditional concept and the new concept.

Answer 1

Before taking marketing courses, students typically held a traditional understanding of marketing that focused on selling products through mass marketing and one-way communication. However, after taking marketing courses, students learn about the new marketing concept which is customer-centric, focuses on selling a vision, creates customer value, and utilizes segmentation, targeting, and positioning strategies.

Step-by-step explanation:

Table: Comparison of Traditional and New Marketing Concepts

ConceptTraditionalNewFocusProduct-centricCustomer-centricMarketing Goal Selling products Selling a vision and creating customer value Approach Mass marketing Segmentation, targeting, and positioning Communication One-way communication Two-way communication

Before taking marketing courses, students typically held a traditional understanding of marketing that focused on selling products through mass marketing and one-way communication. However, after taking marketing courses, students learn about the new marketing concept which is customer-centric, focuses on selling a vision, creates customer value, and utilizes segmentation, targeting, and positioning strategies. This shift in understanding reflects the evolution of marketing from a product-centric approach to a more customer-centric approach.