Final answer:
A SWOT analysis for Rolls Royce, considering the reported corrupt activities, would acknowledge weaknesses such as damaged reputation and potential financial penalties, while also considering the company's established brand and expertise as strengths. Opportunities for ethical reform and improved compliance exist, but the threats of enhanced regulatory scrutiny and competitive disadvantage loom large.
Step-by-step explanation:
Conducting a SWOT analysis for Rolls Royce in light of the discoveries of corrupt practices involves evaluating the company's strengths, weaknesses, opportunities, and threats. Given the investigation, it's clear that some of the weaknesses include the potential loss of reputation and trust among stakeholders, financial implications due to fines and sanctions, and possibly a rigid corporate culture that may have allowed such behaviour. On the flip side, strengths could involve Rolls Royce's established brand, technological expertise, and global presence. Opportunities may lie in the potential for implementing comprehensive ethical reforms, improving corporate governance, and strengthening compliance protocols to prevent future incidents. As for threats, aside from the obvious legal and financial ramifications, there might be increased scrutiny from regulators, and a loss of competitive edge as customers and partners may be wary in the wake of the scandal.