Question

Celebrity spokespeople can be used to enhance the credibility of a brand. William Shatner and Priceline.com , Michael Jordan and Nike, Hanes, and Wheaties; are some classic examples. Endorsers are especially effective when the famous person has a direct connection with the product. Michael Jordan can sell Nike sneakers because he could play basketball like few others. The connection is believable, and just maybe if we use that brand, we’ll be a little better at the game ourselves. Share with the class an item or product that you purchase that is endorsed by a celebrity.

Do you purchase because of the celebrity, or would you purchase the product anyway?

Answer 1

Celebrity spokespeople and brand ambassadors play a crucial role in the marketing strategy of brands. A personal purchase influenced by such endorsements is a pair of Beats by Dre headphones, with the decision being based on both the product's quality and the celebrity association. the use of ambassadors is highly effective, though it raises questions of ethical disclosure.

Step-by-step explanation:

Celebrity spokespeople are a core component of modern advertising, used to enhance the credibility of a brand. Examples like William Shatner and Priceline.com, or Michael Jordan with Nike, illustrate how a famous person's endorsement can bolster brand image. these relationships are particularly effective when the celebrity has a tangible connection to the product, which can lead consumers to believe that by using the same brand, they might share in the celebrity's success.as a personal example, an item I purchase that is endorsed by a celebrity would be a pair of Beats by Dre headphones. While the quality of the product is a significant factor in my purchase decision, the association with Dr. Dre, a respected figure in the music industry, definitely adds to the appeal. despite the celebrity endorsement, I prioritize the product's features and the value it provides over the endorsement. brands also utilize brand ambassadors, such as college students, to influence their peers in purchasing decisions. In fact, ambassador-referred customers offer significant value to companies, with data showing that referral from a peer is highly trusted. The ethics of disclosure in these endorsements continue to be a debated topic, as influencers and ambassadors may not always make their business relationships transparent.