Question

Edgars campaign celebrates self-expression and creative collaboration

As part of Edgars' refreshed branding strategy, the jeans can be strategically ripped, bracelets can be corporate chain store is collaborating more with South embossed, badges can be placed on bags, hats, lapels, African creatives. The recently released Sho Madjozi denim jackets. You can personalise fragrance bottles Collection is one of the fruits of the new approach. with engravings and etchings, have toweis embroidered.
A creative collaboration between Edgars and and customise gifts with your own poems. rapper, writer, actress and fashion icon Sho Madjozi, the collection is an eclectic mix of traditional print Own the look and colour influences mixed with 90 s inspired fashion 'We're giving people the freedom and the space to and Sho Madjozi's own personal style elements. The define themseives like never before,' says Edgars CEO artist is seen wearing some of her collection in the new Mike Elliott. 'We live in a world where consumers have Edgars 'music-video-like' TV commercial - in which she the absolute freedom to choose exactly what they want also performs a song she co-reated with Edgars. to hear, exactly what they want to read, and exactly what

Customisation zones
decor be any different? South Africa is the single most they want to watch ... Why should fashion or beauty or The retailer has also introduced Edgars Custom Zones, exciting and expressive place in the world right now, and in-store customisation kiosks allowing shoppers to as a brand, Edgars is celebrating that on every level.' express themselves through services like printing, Elliott continues: 'The way we did things yesterday embroidery, badging, engraving, etching and rip and no longer works for our consumer. The consumers of repair. The kiosks are essentially creative stations today have a growing need to feel connected and to where shoppers can customise any product to make express themselves in their own highly individualistic it unique. Ways. As a brand, we owe it to our consumers to be not Edgars Custom Zones cater for several services just relevant, but to be culturally relevant too. Our newly across an assortment of products in Edgars ranging enhanced brand-more particularly, our own the look from clothing. footwear, and accessories through to campaign - is driven by a diversity of everyday people jewellery, homeware, and even fragrances. Your quote who are all culture creators in their own inspiring ways.' of the moment can be splashed across a new tee,

Identify the trends that Edgar’s following.

Answer 1

Edgars is following the trends of self-expression and personalization, creative collaboration, and culturally relevant branding.

Step-by-step explanation:

The trends that Edgars is following are:

1. Self-Expression and Personalization: Edgars is embracing self-expression and allowing customers to personalize their products through services like engraving, etching, and embroidery. This trend caters to the growing need of consumers to feel connected and express themselves in their own individualistic ways.
2. Creative Collaboration: Edgars is collaborating with South African creatives, such as rapper Sho Mad Jozi, to create eclectic collections that combine traditional prints and 90s-inspired fashion. This trend celebrates collaboration and diversity, showcasing the work of everyday people who are culture creators.
3. Culturally Relevant Branding: Edgars aims to be culturally relevant by celebrating South African culture and embracing the country's status as an exciting and expressive place. They offer a wide range of customizable products across various categories, allowing consumers to express their own unique identities.