Question

As demonstrated by the Planters brand reinvigoration, marketing

intelligence should only capture in-category consumers. True or
False

Answer 1

Marketing intelligence does not only capture in-category consumers. Instead, it looks at a broader range of data and consumers to gain a comprehensive understanding of the market.

Step-by-step explanation:

The statement in the question is false. Marketing intelligence does not only capture in-category consumers. In fact, it typically looks at a broader range of data and consumers to gain a comprehensive understanding of the market.

Marketing intelligence involves collecting and analyzing various types of information, including consumer preferences, market trends, competitor analysis, and more. By examining a wider range of data, businesses can make informed decisions and develop effective marketing strategies.

For example, in the case of the Planters brand reinvigoration, marketing intelligence would involve studying not only the preferences of existing peanut consumers but also analyzing trends in the snacking industry, understanding the target audience demographics, and identifying potential growth opportunities.