Final answer:
Starbucks can enhance their weaknesses by incorporating better technologies, focusing on sustainability, diversifying the menu, collaborating with local suppliers, and investing in their workforce.
Step-by-step explanation:
To improve upon its weaknesses, Starbucks could focus on a few strategic areas. Firstly, embracing innovative technologies and enhancing the in-store customer experience could set them apart from competitors. They could invest in digital ordering platforms to reduce wait times and improve order accuracy. Additionally, continuing their commitment to sustainability by sourcing eco-friendly materials and reducing waste can strengthen their brand image.
Moreover, Starbucks may consider diversifying their menu to include healthier options, catering to the growing market for wellness-focused products. Collaboration with local suppliers could also improve the perception of Starbucks as a community-conscious chain. Lastly, ensuring competitive wages and benefits for employees can attract and retain a high-quality workforce, enhancing overall service levels and strengthening the company culture.