Final answer:
The modern sport promotion mix differs from the traditional promotion mix in terms of platforms used, data-driven approach, and influencer partnerships.
Step-by-step explanation:
The modern sport promotion mix differs from the traditional promotion mix in several ways. In the modern sport promotion mix, there is a greater emphasis on digital and online platforms, including social media, websites, and mobile apps. This allows for a wider reach and more targeted marketing strategies. Traditional promotion mix, on the other hand, relies more on traditional media channels such as television, radio, and print advertisements.
Another difference is the use of data and analytics in the modern sport promotion mix. Companies can gather data on consumer behavior and preferences to personalize and optimize their marketing efforts. This data-driven approach allows for more effective targeting and personalized messaging.
Lastly, the modern sport promotion mix often includes partnerships and collaborations with influencers or celebrity endorsers. These partnerships can help increase brand visibility and credibility among the target audience.