Final answer:
Lululemon incorporates design, planning, and positioning strategies by focusing on high-quality, stylish athletic wear, employing strategic planning based on market research, and creating a strong brand identity associated with a healthy lifestyle.
Step-by-step explanation:
The company Lululemon is well-known for employing a combination of design, planning, and positioning strategies to establish itself within the athletic apparel industry. Under the design school strategy, Lululemon focuses on high-quality, fashionable workout attire that features both function and style. This includes the use of high-performance fabrics and attention to detail to create comfortable, durable, and aesthetically pleasing products that resonate with their target market.
In terms of the planning school strategy, Lululemon engages in meticulous market research and strategic planning to understand consumer needs and to develop products accordingly. This strategy involves forecasting trends, planning inventory levels, and mapping out retail expansion.
Finally, with its positioning strategy, Lululemon aims to differentiate itself by creating a strong brand identity that revolves around a lifestyle of health, wellness, and mindfulness. Their branding efforts include community-based marketing, in-store yoga classes, and a focus on customer engagement through social media and ambassador programs.