Question

The below is the newspaper article about the largest transportation provider – KMM Bus Company in Country A. Besides KMM Bus Company, the other public transportation providers include a comprehensive Mass Transit Railway, another franchised bus company – CLU Bus Company, mini-buses and taxis.

KMM Bus Captain of the Year Competition Finals
45 KMM elite bus captains gathered to compete for the championship in the KMM Bus Captain of the Year Competition Finals in this afternoon. While the competition was proceeding, more than 20,000 people enjoyed all the fun of the carnival with a variety of entertainments and a historical bus display.
Mr. Peter Wong, KMM’s Managing Director, said, "Being one of the local largest employers, KMM always gives emphasis to human resources training. By means of training, motivating and rewarding, staff commitment to the provision of quality service can be reinforced, a proactive corporate culture for continuous improvement can be developed, and a professional working team can be built up by our concerted efforts. Since our 9,000 bus captains interact on their own with our customers at the front line every day, their performance directly affects customers’ satisfaction with KMM services. Thus, we invest heavily in bus captain training to reinforce their sense of safe driving and quality customer service."

At the carnival, various types of KMM buses were on display for the enjoyment of the public and for photo opportunities. These included the first local double-deck bus, KMM’s first air- conditioned double-deck bus, an open-top bus and training buses. In addition to the bus display, there were marching band performances, dance performances and clown shows, as well as a variety of interesting games and activities, including a photo-taking area.
To recognize the outstanding performance of the winners, Mr. Peter Wong, KMM’s Managing Director, awarded a trophy and a cash prize to the overall champion at the award presentation ceremony, while the other winners were also presented with trophies and cash prizes.
Mr. Wong said, "Today’s winners, who stand out from a number of outstanding KMM candidates, are worthy of the title of "Bus Captain of the Year". I would like to take this opportunity to congratulate all winning bus captains, and to encourage all our bus captains to keep on working hard in the face of the intense competition in the public transport industry. In line with our corporate motto, "moving forward every day", we believe that the excellent service of our bus captains can keep our buses the preferred mode of local public transport."
Questions: Discuss how KMM corporate motto, "moving forward every day", can be achieved by adopting MBO (management by objectives) approach.

Answer 1

The KMM corporate motto, "moving forward every day", can be achieved through the Management by Objectives (MBO) approach by establishing clear goals, offering regular training, and evaluating progress, thereby fostering a culture of continuous improvement and high-quality service.

Step-by-step explanation:

The KMM corporate motto, "moving forward every day", can be effectively achieved through the Management by Objectives (MBO) approach. This strategic management model focuses on setting clear, achievable goals that are agreed upon by both management and employees, ensuring that all team members understand what is expected of them. This methodology aligns with continuous improvement and advancement, as encapsulated in the corporate motto.

For KMM Bus Company, adopting MBO could involve setting specific performance targets for bus captains, such as customer service ratings, safety records, or efficiency metrics. Regular training and development programs would support these objectives, providing bus captains with the tools and skills they need to excel in their roles and thus, drive the company forward. Furthermore, MBO would involve regular monitoring and evaluation of progress against these goals, and providing rewards or recognition when they are met. This reinforces the culture of excellence and motivation among staff, leading to the provision of quality service that customers expect from KMM services.

By embedding the MBO philosophy into its operations, KMM would be nurturing a proactive corporate culture that is geared towards continuous self-improvement, both at an individual and organizational level. This iterative process of setting and achieving goals is a practical way to realise the vision encapsulated by the motto "moving forward every day".