Question

Guidelines for Market Research Secondary Data Research - To research about the brand, the product, the marketing environment, the market and the market segments in the UAE from information that is publicly available. - Use credible sources of information and, where possible, use the databases available on the HCT library website. Part A - Existing business Introduction Write the purpose of the report and what the report will achieve. Current Market Situation

Brief background information about the Brand Give a description of the Brand: Things you should include are:
- where it originates from
- when it was introduced in the UAE
- existing product lines/items in the UAE

Answer 1

Secondary research for market analysis of a brand in the UAE involves a literature review from credible sources and the synthesis of qualitative and quantitative data, focusing on the brand's origin, launch date in the UAE, and existing products.

Step-by-step explanation:

Guidelines for Conducting Secondary Data Research for Market Analysis

To conduct market research on a brand within the UAE, a well-defined process that involves gathering secondary data is crucial for a comprehensive understanding of the brand, product lines, market environment, and segments.

Secondary research is an essential component, requiring multiple sessions to gather credible information from public sources, including academic journals, trade publications, and data available through libraries like the HCT library. As you delve into existing business research, you must review the literature to understand prior research efforts, identify landmark studies, and ensure your research does not replicate but builds upon existing knowledge.

Secondary data has the advantage of being nonreactive, allowing you to analyze information without influencing subject behavior. It's important to consider both qualitative and quantitative data from reliable online sources and existing publications related to the brand or the wider market context in the UAE.

The synthesis of the gathered data will form a critical part of the background for your report, helping to paint a full picture of the current market situation for the brand in question, tracing its origins, introduction timeline in the UAE, and existing product lines available in the UAE market.