Final answer:
Businesses can better utilize disruptive and sustaining technologies for future growth by investing in R&D, partnering with technology companies, and embracing a culture of innovation.
Step-by-step explanation:
In order for businesses to better utilize disruptive and sustaining technologies for future growth, they can take several approaches:
- Invest in research and development to identify new technologies or improve existing ones.
- Develop partnerships or collaborate with technology companies to implement new technologies into their operations.
- Embrace a culture of innovation and provide resources for employees to experiment with and implement new technologies.
For example, companies like Uber and Airbnb have disrupted the transportation and hospitality industries respectively by leveraging digital platforms and mobile apps to connect users with service providers. These companies were able to identify gaps in the market and use technology to create more convenient and efficient solutions, thus gaining a competitive advantage and achieving significant growth.