Final answer:
When making purchasing decisions for fashion clothes, individual influences such as personal preferences and budget, as well as group influences such as social norms and peer pressure, can affect purchase behavior.
Step-by-step explanation:
When making purchasing decisions, there are several individual and group influences that can affect your behavior. For the choice of fashion clothes, the individual influences can include personal preferences, style, and budget. Group influences can include social norms, peer pressure, and trends.
Individual influences are unique to each person and can be influenced by factors such as their personal taste, comfort, and the image they want to portray. For example, if someone prefers a certain brand or style of clothing, they are more likely to choose that when making a purchase decision.
Group influences refer to the impact of social groups such as friends, classmates, or celebrities. Seeing others wear certain fashion clothes can create a desire to follow the same trend and be accepted within that group. Peer pressure can also play a role, as individuals may feel pressured to conform to what their peers are wearing.