Final answer:
A perceptual map for LG's OLED 4K TV places it in comparison to competitors' products, usually focusing on picture quality and price as main dimensions, where LG's TV is known for high picture quality and positioned as a premium product.
Step-by-step explanation:
Perceptual Map for LG's OLED 4K TV
A perceptual map is a visual representation of how a product is perceived by customers in comparison to its competitors. When creating one for LG's OLED 4K TV, there are several dimensions we can consider, such as picture quality, price, technology features, design, and brand reputation.
Example of a Perceptual Map
- Axis X: Price (High to Low)
- Axis Y: Picture Quality (High to Low)
On this map, LG's OLED 4K TV might be positioned in the upper left quadrant, indicating a high picture quality at a higher price point, showing it as a premium product. Competitors can be placed accordingly to show how LG's television compares in the same market.
The map could also include other attributes like smart features, screen size, and energy efficiency. The primary focus for LG's television could be its advanced OLED technology, which provides deeper blacks and high color accuracy, distinguishing it from LED and QLED TVs.