Question

This week you will turn your attention to marketing your new location by setting up a website and digital marketing presence. Dice and Donuts has a corporate site, but each location is encouraged to setup their own location page, which is then linked to from the main me.

Having a strong web presence provides visibility for your business and earns legitimacy and trust with potential customers. As well, a well-designed website can increase your appearance in search engine results. This means that your marketing web presence needs to be extremely well done, attracting customers, providing key information, and encouraging as many site visits as possible via search engine optimization (SEO).

Data shows that people are typically performing the following related internet searches:
a. Cafés near Pickering
b. Board Games Toronto
c. Restaurants near Pickering
This week, your objectives are to:
Create a digital marketing plan for the Dice and Donuts Pickering location. It must be a document that summarizes what your digital marketing approach will be, including outlining your planned web presence, plan for SEO and the target percentage of site visits to sales that you are targeting with this plan.

Answer 1

To create a digital marketing plan for the Dice and Donuts Pickering location, the plan should outline the web presence, address SEO, and set a target percentage of site visits to sales.

Step-by-step explanation:

To create a digital marketing plan for the Dice and Donuts Pickering location, the first step is to outline the planned web presence. This could include creating a location page on the corporate website that is linked to the main page. The location page should provide key information about the Pickering location, such as address, hours of operation, menu offerings, and any unique features. It should also have high-quality images of the café to attract customers.

Next, the plan should address search engine optimization (SEO). This involves optimizing the website's content to improve its visibility on search engine results pages. To target the specific internet searches mentioned, keywords like 'cafes near Pickering,' 'board games Toronto,' and 'restaurants near Pickering' should be incorporated into the website's content. This will help the site appear higher in search results when people perform these searches.

Finally, the digital marketing plan should establish a target percentage of site visits that will convert into sales. This could be based on industry benchmarks or previous sales data. To encourage site visits to convert into sales, the website should have clear calls-to-action, such as buttons to order online or make reservations, and compelling offers or incentives for potential customers.