Question

A retail store places sensors throughout the store that have the ability to link to customers’ phones. Once linked, customers receive product information, bar code scanning and other helpful features. This describes

Multiple Choice

a. augmented reality.
b. journey mapping.
c. experiential retail.
d. gamification.
e. geofencing.

Answer 1

The retail store's use of sensors linking to customers' phones for providing product information represents experiential retail, focusing on interactive and personalized shopping experiences.

Step-by-step explanation:

The retail store's use of sensors that connect to customers' phones to provide product information and other features describes experiential retail. This approach significantly alters the shopping experience by making it more interactive and personalized. It draws upon technological integrations to enhance the in-store environment, catering to modern customers who are technologically savvy and appreciate convenience and engagement. Experiential retail allows stores to provide rich customer experiences, increase engagement, and possibly influence purchasing decisions by leveraging technology as a seamless part of the shopping journey.