Question

ZipDial is attempting to develop a strategy for entering other emerging markets, such as Indonesia and The Philippines. In developing this strategy… How should ZipDial prioritize approaches to garnering consumers / user?

Answer 1

To prioritize approaches to garnering consumers and users, ZipDial should consider partnering with local businesses, tailoring their product to the preferences of the target market, and investing in marketing and advertising efforts.

Step-by-step explanation:

When entering emerging markets, such as Indonesia and the Philippines, ZipDial should prioritize approaches that focus on garnering consumers and users. One effective strategy could be partnering with local businesses or organizations that are already established in the market. This would allow ZipDial to leverage their existing customer base and gain credibility in the new market.

Additionally, ZipDial should consider tailoring their product or service to cater to the specific needs and preferences of the target market. Conducting market research and understanding the cultural nuances can help ZipDial create a product that resonates with the local consumers.

Finally, investing in marketing and advertising efforts targeted at the potential consumers in these emerging markets can help create awareness and generate interest in ZipDial's offerings. Utilizing both traditional and digital marketing channels can ensure maximum reach and impact.