Final answer:
The subject of this question is Business. Segmentation enables firms to place customers into groups and customize products or services to respond to their needs.
Step-by-step explanation:
The subject of this question is Business. This question is about enabling firms to place customers into groups in order to prioritize and customize products or services to respond to their needs.
This process is called segmentation, which allows firms to divide their customer base into distinct groups based on similarities such as demographics, preferences, or behaviors. By doing so, firms can better understand and target the specific needs and desires of each customer group.
For example, a clothing brand might use segmentation to identify different groups of customers based on factors such as age, gender, and lifestyle preferences. They can then create customized marketing strategies, product offerings, and shopping experiences tailored to each group.