Final answer:
The survey responses to the question about satisfaction with ABC Company's promotion are on an ordinal scale level of measurement, which orders responses by rank but does not quantify the differences between them.
Step-by-step explanation:
Levels of Measurement in Survey Questions:
The student's question involves ordering survey responses from the lowest level of measurement to the highest level of measurement. in the context of the question regarding satisfaction with ABC Company's promotion the available responses can be organized on an ordinal scale. the ordinal scale level of measurement is used because it indicates a rank order among choices without specifying the exact difference in magnitude between them. the survey question provided is: "How satisfied are you with ABC Company's promotion?"
- Very Satisfied
- Satisfied
- Neither Satisfied nor Dissatisfied
- Dissatisfied
- Very Dissatisfied
Since these categories are already ordered from the highest satisfaction to the lowest, they are already organized from the most positive response to the most negative. In terms of levels of measurement, nominal is the lowest and ratio is the highest. however the options provided correspond to the ordinal scale level which ranks higher than nominal but lower than interval and ratio levels. therefore these answers cannot be used in calculations like mean or standard deviation that require interval or ratio level data, as differences between responses are not quantified.
Understanding these levels is essential for selecting correct statistical procedures. Surveys often use various scales to gauge responses to items like job satisfaction, with more questions helping to determine the specific aspects of satisfaction or dissatisfaction.