171k views
5 votes
An example of a company which tries to differentiate itself from its competitors is Lululemon, a Canadian retailer with global operations, which sells athleisure or performance-driven clothing

A) True
B) False

User Mignon
by
6.9k points

1 Answer

2 votes

Final answer:

'Yes'. The statement about Lululemon trying to differentiate its offerings in the athleisure market is true. In the wider apparel industry context, ethical sourcing and sustainability are becoming key differentiators for companies like Inditex, while others like Abercrombie & Fitch emphasize a premium lifestyle image.

Step-by-step explanation:

An example of a company which tries to differentiate itself from its competitors is Lululemon, a Canadian retailer with global operations, which sells athleisure or performance-driven clothing. This statement is True. Lululemon distinguishes itself by focusing on high-quality athleisure wear and has become a leading name in this niche market.

Also, in the broader context of the apparel industry, companies like Nike, H&M, and Zara outsource their manufacturing to minimize costs, which can lead to unethical labor practices. However, a shift towards sustainability and responsible sourcing is emerging within the fashion industry, with companies like Inditex committing to more environmentally friendly production methods.

Similarly, Abercrombie & Fitch uses the term "casual luxury" as a differentiator in their marketing efforts, emphasizing a premium lifestyle image.

User Deadlydog
by
6.9k points