Final answer:
Adidas has indeed undertaken cost-reduction efforts by closing non-performing stores and phasing out underperforming brands, which is part of a broader trend in the industry to maintain competitiveness and sustainability.
Step-by-step explanation:
The question asks if it is true that Adidas has enhanced cost-reduction efforts through closing non-performing stores and phasing out poor performing brands. This is indeed true. Companies often engage in such activities to improve their financial standing and respond to market demands. For instance, Adidas, like other retail and manufacturing companies, evaluates its global presence and brand portfolio to identify areas where cost reductions can be implemented without compromising overall brand value.
In the broader context, this strategy aligns with practices seen across the retail industry, where large corporations adapt their business models to changing market conditions. For example, another retail giant, Walmart, has committed to reducing its global emissions and transitioning to renewable energy sources. These adaptation efforts reflect a trend of companies taking proactive steps to remain competitive and sustainable, often in response to consumer behavior shifts and environmental concerns.