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Which of the following was the final model MyGym choose as a method of entering global markets?

a.Exporting
b.Green-field development
c.Franchising
d.joint ventures
e.Licensing

1 Answer

3 votes

Final answer:

MyGym chose franchising as their method to enter global markets, similar to the business model employed by McDonald's all over the world.

Step-by-step explanation:

Global Market Entry Method Chosen by MyGym

The final model chosen by MyGym as a method of entering global markets was c. Franchising. This approach involves purchasing the rights to start a business based on a model designed by the franchisor. In the case of MyGym, this would entail providing training, supply chain support, and assistance in setting up operations. On the other side, as a franchisee, MyGym would need to pay a franchise fee, as well as ongoing royalty fees back to the franchisor.

An example of such global market entry through franchising is seen with multi-national corporations like McDonald's, which has franchise locations in almost every country.

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