Final answer:
Defending market-share is typically associated with revising existing products to maintain a competitive edge. Innovation and the introduction of new-to-the-world products are less about defense and more focused on growth and market expansion.
Step-by-step explanation:
Defending a current market-share position is an appropriate strategic objective primarily for improvements or revisions to existing products. Companies with established products in the market, such as Microsoft with its dominance in computer operating systems, often focus on defending their market-share through incremental improvements, product differentiation, and competitive pricing strategies. This approach leverages their current market strength and focuses on maintaining a competitive edge against rivals. On the other hand, innovation and new-to-the-world products are more about capturing new markets or creating entirely new demand, thus they're less about defense and more about expansion and growth.