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A fan may choose their favorite team or sport based on where they grew up or family influences. Which of the following consumer factors does this best describe?

a) psychological factors
b) consumer ratings
c) marketing factors
d) social factors

User PravinS
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1 Answer

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Final answer:

The best answer to why a fan might choose their favorite sports team based on location or family influence is social factors. These include environmental and familial influences which heavily impact individual choices and preferences in various aspects, including sports team allegiance.

Step-by-step explanation:

When considering why a fan might choose their favorite team or sport based on geographical location and family influence, the consumer factor that best describes this is d) social factors. Social factors include the family and community influences that shape an individual's preferences and behavior. For example, social psychology focuses heavily on situational factors, including how a person's environment and group dynamics influence their actions and beliefs. Furthermore, the concept of selective migration supports the idea of people choosing environments, such as sports fandom, that reflect their personalities and needs. Moreover, political socialization indicates that family is the most important influence, underscoring the impact of family on choices such as sports team allegiance.

User Shaharmor
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